Ideas that challenge the way we lead and live

My books are an extension of the work I do with individuals, leaders and organisations every day. They’re written for people who are willing to ask harder questions — about who they are, what success and fulfilment really means, and how they invest their precious time to achieve it.

Ask 3 Questions

In a world that constantly tells us to do more, achieve more and become more, Ask 3 Questions invites a different conversation. Through three powerful and timeless questions about identity, purpose and intentional focus, the book explores what it truly means to live well and lead well in an age of distraction.

Sign-up to be on the wait list to receive an early copy of Ask 3 Questions and to receive monthly updates from Rob.

Ask 3 Questions - By Rob Cross

Ask 3 Questions

In a world that constantly tells us to do more, achieve more and become more, Ask 3 Questions invites a different conversation. Through three powerful and timeless questions about identity, purpose and intentional focus, the book explores what it truly means to live well and lead well in an age of distraction.

Ask 3 Questions - By Rob Cross

Sign-up to be on the wait list to receive an early copy of Ask 3 Questions and to receive monthly updates from Rob.

The Great Man is Dead

Available now on Amazon

The Great Man is Dead challenges one of the most deeply ingrained beliefs in leadership: that progress depends on a single heroic figure who has all the answers. In a world defined by uncertainty, complexity and constant change, that idea no longer holds.

This book dismantles the myth of the all-knowing, all-powerful leader — and replaces it with something far more relevant, and far more human. It invites readers to step out of the shadow of who they think they should be, and into a more honest, grounded way of leading and living.

At its core is a simple but powerful idea: stop trying to be a leader, and start showing leadership. Through real stories, human dilemmas and practical reflection, it helps you reconnect with who you are, why you’re here, and how you choose to lead. It’s not about perfection or control. It’s about embracing your humanity — and in doing so, unlocking the potential in yourself and those around you.

The Great Man is Dead by Rob Cross

The Great Man is Dead

Available now on Amazon

The Great Man is Dead challenges one of the most deeply ingrained beliefs in leadership: that progress depends on a single heroic figure who has all the answers. In a world defined by uncertainty, complexity and constant change, that idea no longer holds.

The Great Man is Dead by Rob Cross

This book dismantles the myth of the all-knowing, all-powerful leader — and replaces it with something far more relevant, and far more human. It invites readers to step out of the shadow of who they think they should be, and into a more honest, grounded way of leading and living.

At its core is a simple but powerful idea: stop trying to be a leader, and start showing leadership. Through real stories, human dilemmas and practical reflection, it helps you reconnect with who you are, why you’re here, and how you choose to lead. It’s not about perfection or control. It’s about embracing your humanity — and in doing so, unlocking the potential in yourself and those around you.